SEO Isn’t a Sprint, It’s a Strategy
Why Consistency Wins the Long Game If there's one misconception that still shows up in marketing conversations today, it's this: "We’ve been doing SEO for a few months… why aren’t we ranking #1 yet?" The truth is simple. SEO is not an...
SEO Isn’t a Sprint, It’s a Strategy
Why Consistency Wins the Long Game If there's one misconception that still shows up in marketing conversations today, it's this: "We’ve been doing SEO for a few months… why aren’t we ranking #1 yet?" The truth is simple. SEO is not an overnight...
Is Your Marketing Strategy Ready for 2026?
The future belongs to businesses that plan ahead. As we approach 2026, the marketing landscape is evolving faster than ever before. Between AI advancements, changing consumer behaviors, and new data privacy expectations, the businesses that stay...
Making Sure Your Marketing Bridge Is Built To Deliver
Coming up with an amazing advertising campaign which grabs the world's attention is the dream of most businesses. From Apple's "1984" to Wendy's "Where's The Beef," a great advertising campaign can get your business or product noticed and kept at...
How can your customers know you if you don’t know yourself?
Whenever I am explaining branding to someone, I love to use this simple exercise. I ask them to name me every brand of toothpaste they can think of in ten seconds. And go! Usually by the time I get to 10, they can come up with two brands, Colgate...
Is Your Marketing Strategy Ready for 2026?
The future belongs to businesses that plan ahead. As we approach 2026, the marketing landscape is evolving faster than ever before. Between AI advancements, changing consumer behaviors, and new data privacy expectations, the businesses...
Making Sure Your Marketing Bridge Is Built To Deliver
Coming up with an amazing advertising campaign which grabs the world's attention is the dream of most businesses. From Apple's "1984" to Wendy's "Where's The Beef," a great advertising campaign can get your business or product noticed and...
How can your customers know you if you don’t know yourself?
Whenever I am explaining branding to someone, I love to use this simple exercise. I ask them to name me every brand of toothpaste they can think of in ten seconds. And go! Usually by the time I get to 10, they can come up with two brands,...
Radio: The Original Influencer
In the age of social media, the term "influencer" gets thrown around a lot, with everyone sharing their opinions through vlogs, reviews, and even unboxings and “Get Ready With Me’s”. However, this can become overwhelming, causing...
YouTube Advertising & Why You Shouldn’t Overlook It!
In 2024, you'd likely have a hard time finding someone who hasn't heard of YouTube. It's the most popular social media platform in the world and has undergone a lot of evolution and growth since its launch nearly 20 years ago. The...
Radio and Search Engine Marketing: The Perfect Pair
Radio is one of the most powerful awareness mediums available today to businesses. It allows them to brand themselves to thousands of potential clients with impactful, emotional messages. However, that is only one part of the sales...
The Rise of AI
The rise of artificial intelligence (AI) is undeniable, and its impact on the marketing world is both transformative and unavoidable. While some may fear a "Terminator-esque" scenario where machines take over, the reality is far more...
The Significance of a Call to Action and Primary Funnel on Websites
When in the planning stages of a website, my main guide through the process is the little voice in my head that says "what is the goal?". Not "what is MY goal?" or even "what is my client's initial goal?", but instead, "what is the goal...
The Psychology of Social Media Engagement
Understand why your followers engage Engagement is arguably the most important factor when evaluating the success of a social media account. The level of engagement can be defined as how involved your followers are in regards to the level...
Tracking Results – The Importance of Reporting
One of the biggest advantages of digital marketing is the ability to measure multiple metrics of a campaign. Some people are very analytical and interested in reviewing campaign data, while for others, it’s seen as a necessary evil. The...
Boosted Posts vs Ads – How to Choose What’s Right for You
If you're using Facebook to promote your business, you may have come across two different options: Boosted Posts and Facebook Ads. At first glance, they may seem pretty similar, but there are some key differences to keep in mind. Let's...
User Identity, Data Privacy, & The Retirement of Third-Party Cookies
As consumer privacy has been catapulted to the forefront of the digital advertising industry, speculation and mass confusion has ensued as to the potential impact on programmatic advertising. As part of our partnership with various DSP...
Advertising Tools to Help You Fight the Great Resignation
Since the pandemic, you've probably heard (or said) the phrase "I can't seem to find or keep employees." Unfortunately, numbers don't lie. According to the U.S. Bureau of Labor Statistics Job Openings and Labor Turnover Report, 46.6...
2022 Marketing Trends
You can find articles upon articles discussing the Marketing Trends for 2022 and I encourage you to read one or two. In doing so, you will discover that everyone from Forbes to Deloitte believes that Personalization is no longer a nice to...