One of the biggest advantages of digital marketing is the ability to measure multiple metrics of a campaign. Some people are very analytical and interested in reviewing campaign data, while for others, it’s seen as a necessary evil. The fact is...

If you're using Facebook to promote your business, you may have come across two different options: Boosted Posts and Facebook Ads. At first glance, they may seem pretty similar, but there are some key differences to keep in mind. Let's start with...

As consumer privacy has been catapulted to the forefront of the digital advertising industry, speculation and mass confusion has ensued as to the potential impact on programmatic advertising. As part of our partnership with various DSP providers,...

Since the pandemic, you've probably heard (or said) the phrase "I can't seem to find or keep employees." Unfortunately, numbers don't lie. According to the U.S. Bureau of Labor Statistics Job Openings and Labor Turnover Report, 46.6 million...

If you're using Facebook to promote your business, you may have come across two different options: Boosted Posts and Facebook Ads. At first glance, they may seem pretty similar, but there are some key differences to keep in mind. Let's...

As consumer privacy has been catapulted to the forefront of the digital advertising industry, speculation and mass confusion has ensued as to the potential impact on programmatic advertising. As part of our partnership with various DSP...

Since the pandemic, you've probably heard (or said) the phrase "I can't seem to find or keep employees." Unfortunately, numbers don't lie. According to the U.S. Bureau of Labor Statistics Job Openings and Labor Turnover Report, 46.6...