The Rise of AI
The rise of artificial intelligence (AI) is undeniable, and its impact on the marketing world is both transformative and unavoidable. While some may fear a "Terminator-esque" scenario where machines take over, the reality is far more...
The Rise of AI
The rise of artificial intelligence (AI) is undeniable, and its impact on the marketing world is both transformative and unavoidable. While some may fear a "Terminator-esque" scenario where machines take over, the reality is far more nuanced. When...
The Power of Visual Communication
In our digital age, where text-based communication is the dominant approach, conveying meaning can be quite challenging. Unlike face-to-face conversations, digital communication lacks the nuances of body language, pitch, tone, and facial...
The Significance of a Call to Action and Primary Funnel on Websites
When in the planning stages of a website, my main guide through the process is the little voice in my head that says "what is the goal?". Not "what is MY goal?" or even "what is my client's initial goal?", but instead, "what is the goal of the...
The Psychology of Social Media Engagement
Understand why your followers engage Engagement is arguably the most important factor when evaluating the success of a social media account. The level of engagement can be defined as how involved your followers are in regards to the level of...
The Power of Visual Communication
In our digital age, where text-based communication is the dominant approach, conveying meaning can be quite challenging. Unlike face-to-face conversations, digital communication lacks the nuances of body language, pitch, tone, and facial...
The Significance of a Call to Action and Primary Funnel on Websites
When in the planning stages of a website, my main guide through the process is the little voice in my head that says "what is the goal?". Not "what is MY goal?" or even "what is my client's initial goal?", but instead, "what is the goal...
The Psychology of Social Media Engagement
Understand why your followers engage Engagement is arguably the most important factor when evaluating the success of a social media account. The level of engagement can be defined as how involved your followers are in regards to the level...
Radio and Retargeting
We have always known radio, being the awareness medium that it is, drives traffic to websites. All the way back in 2017, the RAB told us that there was at least a 29% increase in search due to radio. Seriously, weren’t we all excited when...
Tracking Results – The Importance of Reporting
One of the biggest advantages of digital marketing is the ability to measure multiple metrics of a campaign. Some people are very analytical and interested in reviewing campaign data, while for others, it’s seen as a necessary evil. The...
Boosted Posts vs Ads – How to Choose What’s Right for You
If you're using Facebook to promote your business, you may have come across two different options: Boosted Posts and Facebook Ads. At first glance, they may seem pretty similar, but there are some key differences to keep in mind. Let's...
User Identity, Data Privacy, & The Retirement of Third-Party Cookies
As consumer privacy has been catapulted to the forefront of the digital advertising industry, speculation and mass confusion has ensued as to the potential impact on programmatic advertising. As part of our partnership with various DSP...
Advertising Tools to Help You Fight the Great Resignation
Since the pandemic, you've probably heard (or said) the phrase "I can't seem to find or keep employees." Unfortunately, numbers don't lie. According to the U.S. Bureau of Labor Statistics Job Openings and Labor Turnover Report, 46.6...
2022 Marketing Trends
You can find articles upon articles discussing the Marketing Trends for 2022 and I encourage you to read one or two. In doing so, you will discover that everyone from Forbes to Deloitte believes that Personalization is no longer a nice to...