Our Approach

Reaching Your Ideal Client

Regardless of the industry your business operates, your customer is the most important part of your business and the most critical factor in developing your marketing messaging and strategy. We focus on creating relevant, authoritative, and educational content for all our audiences over the airways, online, in print, and streaming. We help you determine your perfect audience and the best way to reach them by creating profiles utilizing three different audience parameters:

01

By Location

Reach people where they live, work, and play based on physical addresses or zip codes.

02

By Demographic

Scale with precision by selecting specific parameters such as age, race, income level, political affiliation, interests, occupation, and more.

03

By Behavior

Discover the right audience based on their intent to purchase from what they’ve read, visited, or search for online.

Let Us Help You

Reach your ideal client

Brand Identity + Messaging

Your brand identity is more than your company logo, tagline, mission, goals, or even core behaviors. Your brand identity is your customers’ perception of the company, the heart and soul that helps you connect with your customers, partners, and employees in a meaningful and lasting way. Your brand identity is your most valuable asset as it sets the foundation for which all aspects of your business including product/service quality, pricing, loyal customer relationships, and employee retention, are built upon.

Products + Services

Brand Identity

Brand Guidelines
Brand Messaging
Company Analysis
Competitor Analysis
Design Elements
Industry Analysis

Brand Identity Development + Design

Discovery

During this process, we immerse ourselves in your business learning who you are, your strengths and areas for improvement, your unique differentiators, and your vision for the future as well as your competitors, your customers, the opportunities to capture and those factors that threaten your business.

Write Your Story & Define Your Voice

This is the story that allows your brand to be recognizable apart from your name by adding the emotional appeal and setting the tone for how you convey your brand promise to current and potential customers through verbal and nonverbal messaging. Taglines, headlines and elevator pitches developed to inspire and motivate consumers to have a relationship with your brand and want to buy your product.

Design

The visual elements of your brand identity bring your voice to life as they evoke emotion and imprint the brand’s personality in your customers’ minds so that he/she recalls your brand when they are in need of a quality product/service. Elements include your logo, company colors, typography, photography, graphics, videos, interactive elements, web design, document formatting, and much more communicated through a brand style guide

Implementation Strategy

We help you identify all elements that need to be created or updated to reflect the voice of your brand and key ways to reflect it in your internal and external communications.

Brand Messaging

This is the story that allows your brand to be recognizable apart from your name by adding the emotional appeal and setting the tone for how you convey your brand promise to current and potential customers through verbal and nonverbal messaging. Taglines, headlines and elevator pitches developed to inspire and motivate consumers to have a relationship with your brand and want to buy your product.

Let Us Help You

Build your brand

Brand Positioning + Customer Experience

Discovering how your company fits into the industry and specific markets, we position your brand’s unique value proposition within the minds of consumers so that your products and services are relevant and become the preference over other brands. Then, we harness the power of your brand identity and convey your brand promise and correlating messaging through every potential point of contact to help evoke emotion within key audiences making your customer experience memorable.

Brand Positioning Products + Services

Marketing Strategy
Campaign Strategy

Tracking + Reporting

Customer Experience Products

Automated Assistant
Brand Reputation Management

Print

Search Engine Optimization
Video Production
Web Design + Development

Advertising + Customer Connection

We help you define your target audience then leverage the right types of advertising media to engage those audiences, to create strength in your brand, increase your brand awareness, and drive action to grow sales, recruit employees, and reach your business goals. Each campaign is developed with your goals in mind and once executed, are closely monitored to ensure successful achievement of those goals.
Addressable Geofencing
Digital Billboard Advertising
Geofencing
Google Local Listing
Google Shopping
Intent Targeting
Print Advertising
Radio + Podcast Advertising
Search Engine Marketing (SEM or PPC)

Social Media Content + Advertising

Streaming Video
Targeted Email

What to expect from MWC Advertising

Step 01

Meet with an MWC Advertising Consultant to work hand-in-hand to determine your goals and ideal audience as well as the best advertising mediums and necessary frequency to meet your goals.

Step 02

MWC Advertising teams will create your voice of the customer, craft your message, create visual concepts, and produce your commercials.

Step 03

MWC Advertising will launch your advertising campaigns across all mediums.

Step 04
Your Marketing Consultant and your team will track and review your campaign results and tactics regularly and make adjustments where needed to ensure goal achievement.

Take that first step