Brand Identity + Messaging
Your brand identity is more than your company logo, tagline, mission, goals, or even core behaviors. Your brand identity is your customers’ perception of the company, the heart and soul that helps you connect with your customers, partners, and employees in a meaningful and lasting way. Your brand identity is your most valuable asset as it sets the foundation for which all aspects of your business including product/service quality, pricing, loyal customer relationships, and employee retention, are built upon.
Products + Services
Brand Identity
Brand Identity Development + Design
Discovery
During this process, we immerse ourselves in your business learning who you are, your strengths and areas for improvement, your unique differentiators, and your vision for the future as well as your competitors, your customers, the opportunities to capture and those factors that threaten your business.
Write Your Story & Define Your Voice
This is the story that allows your brand to be recognizable apart from your name by adding the emotional appeal and setting the tone for how you convey your brand promise to current and potential customers through verbal and nonverbal messaging. Taglines, headlines and elevator pitches developed to inspire and motivate consumers to have a relationship with your brand and want to buy your product.
Design
Implementation Strategy
We help you identify all elements that need to be created or updated to reflect the voice of your brand and key ways to reflect it in your internal and external communications.
Brand Messaging
This is the story that allows your brand to be recognizable apart from your name by adding the emotional appeal and setting the tone for how you convey your brand promise to current and potential customers through verbal and nonverbal messaging. Taglines, headlines and elevator pitches developed to inspire and motivate consumers to have a relationship with your brand and want to buy your product.
Let Us Help You
Build your brand
Brand Positioning + Customer Experience
Discovering how your company fits into the industry and specific markets, we position your brand’s unique value proposition within the minds of consumers so that your products and services are relevant and become the preference over other brands. Then, we harness the power of your brand identity and convey your brand promise and correlating messaging through every potential point of contact to help evoke emotion within key audiences making your customer experience memorable.
Brand Positioning Products + Services
Tracking + Reporting
Customer Experience Products
Advertising + Customer Connection
Social Media Content + Advertising
What to expect from MWC Advertising
Meet with an MWC Advertising Consultant to work hand-in-hand to determine your goals and ideal audience as well as the best advertising mediums and necessary frequency to meet your goals.
MWC Advertising teams will create your voice of the customer, craft your message, create visual concepts, and produce your commercials.
MWC Advertising will launch your advertising campaigns across all mediums.