January 31, 2023

Advertising Tools to Help You Fight the Great Resignation

Since the pandemic, you’ve probably heard (or said) the phrase “I can’t seem to find or keep employees.” Unfortunately, numbers don’t lie. According to the U.S. Bureau of Labor Statistics Job Openings and Labor Turnover Report, 46.6 million Americans quit their jobs in 2022 with more than 4 million Americans voluntarily leaving their jobs every month for the past 18 months! There were over 10.6 million job openings in November, but thankfully our digital tactics combined with the power of our radio stations, can help keep your employment funnel full.

And that’s the first part. Finding employees isn’t a one-step process. Just like getting customers, you need to reach potential employees throughout the “sales funnel.”

At the top of the funnel is “Awareness” and “Interest” which involves different media tactics such as radio, billboards, social content, streaming video, targeted email, and retargeting. Since a businesses’ best candidates for new hires are people currently working elsewhere, utilizing radio to reach these people while they work and commute to their jobs, digital billboards visible while they pump gas or visit a medical office, social postings while they’re perusing different channels on their break, sending an email to those who have shown interest in a career change or geofencing competitors to reach those working in the capacity for which you are looking are all great ways to begin planting seeds for those who might not be actively looking for a job, but might consider a switch.

In the middle of the funnel, you have “Consideration”, “Intent”, and “Evaluation”. During these stages of the sales funnel, potential employees are looking at business reviews, your company website, and even referral websites such as LinkedIn or Indeed. This stage is where it is imperative that your company has a responsive website that can be searched well regardless of the screen size of device. Your reviews need to point out to potential employees that you have a great work culture and need to convince them that your company is one for which they would like to be a part of.

Finally, at the end of the funnel, is the “Purchasing” stage, or in the case of recruitment, the application stage. Here you will utilize tactics such as Search Engine Marketing (SEM or PPC) and social advertising. You have worked so hard to brand your business and get a person interested in a career with you, the last thing you want is for them to get distracted once they search for job openings on Google and end up applying somewhere else. Use SEM to ensure that your positions are the top results displayed on Google and/or easy applications through social media channels.

<a href="https://mwcadvertising.com/author/jason-muzyka/" target="_self">Jason Muzyka</a>

Jason Muzyka

Jason Muzyka has been in the advertising world for over 15 years and has helped launch and maintain marketing campaigns that have spanned North America. A creative mind, Jason is excited to work with businesses, small and large, to help come up with unique strategies that make them stand out in an ever changing digital world. With experience ranging from recruitment and manufacturing to retail and construction, he loves to do the research into not only the business, but it's needs and goals to create a marketing strategy that will deliver a high return on investment for a company.