About MWC Advertising

What began as one radio station started by the Wright family in 1958, has grown into a multimedia company that designs and executes multi-faceted and strategic advertising campaigns to help businesses grow throughout the United States. Our vision has always been to provide the clients of MWC Advertising with the best quality and service.

“Advertising has the power to convey information, evoke emotions, and increase your influence and ability to persuade. At the heart of everything MWC Advertising does, there is a passion for helping YOU achieve YOUr business goals.
– Peter Tanz, President

Timeline

of  MWC Advertising

Aug 1, 1958
Aug 1, 1958

The Beginning

Top forty-formatted WRIG signed on the air in Wausau, WI, after the acquisition by the D.E. Wright family of an AM facility.

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1960s
1960s

Duke Wright took over the company from his parents under the Midwest Communications brand with a staff of six people.

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1970s
1970s

First Expansion

MWC had officially expanded to a second market, Green Bay-Appleton.

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1980s
1980s

Multi-state expansion

MWC acquired stations in Des Moines, IA, Hibbing, MN, and Lincoln, NE.

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1990s
1990s

Consolidation

There were radical changes in FCC ownership rules, and Midwest took advantage of the changes by consolidating. The consolidation brought about the sale of the Des Moines, Lincoln and Hibbing stations and the acquisitions in Green Bay-Appleton and in Wausau-Stevens Point. In addition, four stations were acquired in the Kalamazoo-Battle Creek, Michigan market.

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1999
1999

Digital Era

Midwest Communications starts the Digital Operations division to support both station and client marketing needs.

2000s
2000s

Continued Expansion

MWC continued its expansion program with the acquisition of stations in Hibbing MN, Holland, MI, Sheboygan, WI, Terre Haute, IN, and Duluth MN/Superior WI. Additional stations were acquired in the existing Kalamazoo, Michigan market.

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2010s
2010s

The company continued to expand with the acquisition of stations in Evansville, IN, Fargo, ND, Lansing, MI, Knoxville, TN, Nashville, TN, Peoria, IL, and Sioux Falls, SD. Additional stations were acquired in the existing Battle Creek, MI, Duluth, MN, Hibbing, MN, and Terre Haute, IN markets.

Expanded the digital operations division to include a fully staffed design and web development department.

Incorporated additional digital advertising tactics such as programmatic advertising, business reputation management, targeted email, OTT/CTV, and social media.

Began to include billboard placement for clients.

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2020s
2020s

Expanded to a full advertising agency offering print media, direct mail marketing, and digital out-of-home billboards.

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Q & Awith the Family

What makes us special for clients to work with?

We have a variety of products and brands, each with their own individual imprint that provides the largest reach at the best value for our clients. We approach our clients as friends within the community, from one local business to another. It all comes together as great entertainment for our listener base and great value for our client base.
– Michael Wright

What is the secret to balancing evolving technology and human interaction?

The big secret is maintaining our relationships. As new tech is introduced, we need to stay well informed so we can teach our clients, and listeners how to use it wisely. They trust us to guide them through all the new fads, gizmos, and gadgets so they can keep up with the ever-evolving world..
Jeffrey Wright

What is an advantage to being in business a long time?

We’ve spent years learning how to do it right. We’re not perfect, like any other company, we’ve made mistakes, we’ve learned from them, grown, and figured out how to do it better.
– Michael Wright

What do you want MWC to be known for?

The company that cares about everybody from our listeners, to our advertisers, and our employees.  They are all family to us.
Jeffrey Wright

What makes you proud of MWC?

I’m very proud of the way that our company has supported the communities we work in during times of great need, whether it’s disaster relief or non-profit work.
Mary Kay Wright