About MWC Advertising
What began as one radio station started by the Wright family in 1958, has grown into a multimedia company that designs and executes multi-faceted and strategic advertising campaigns to help businesses grow throughout the United States. Our vision has always been to provide the clients of MWC Advertising with the best quality and service.
Timeline
of MWC Advertising
The Beginning
Top forty-formatted WRIG signed on the air in Wausau, WI, after the acquisition by the D.E. Wright family of an AM facility.
Duke Wright took over the company from his parents under the Midwest Communications brand with a staff of six people.
First Expansion
MWC had officially expanded to a second market, Green Bay-Appleton.
Multi-state expansion
MWC acquired stations in Des Moines, IA, Hibbing, MN, and Lincoln, NE.
Consolidation
There were radical changes in FCC ownership rules, and Midwest took advantage of the changes by consolidating. The consolidation brought about the sale of the Des Moines, Lincoln and Hibbing stations and the acquisitions in Green Bay-Appleton and in Wausau-Stevens Point. In addition, four stations were acquired in the Kalamazoo-Battle Creek, Michigan market.
Digital Era
Midwest Communications starts the Digital Operations division to support both station and client marketing needs.
Continued Expansion
MWC continued its expansion program with the acquisition of stations in Hibbing MN, Holland, MI, Sheboygan, WI, Terre Haute, IN, and Duluth MN/Superior WI. Additional stations were acquired in the existing Kalamazoo, Michigan market.
The company continued to expand with the acquisition of stations in Evansville, IN, Fargo, ND, Lansing, MI, Knoxville, TN, Nashville, TN, Peoria, IL, and Sioux Falls, SD. Additional stations were acquired in the existing Battle Creek, MI, Duluth, MN, Hibbing, MN, and Terre Haute, IN markets.
Expanded the digital operations division to include a fully staffed design and web development department.
Incorporated additional digital advertising tactics such as programmatic advertising, business reputation management, targeted email, OTT/CTV, and social media.
Began to include billboard placement for clients.
Expanded to a full advertising agency offering print media, direct mail marketing, and digital out-of-home billboards.
Q & Awith the Family
What makes us special for clients to work with?
We have a variety of products and brands, each with their own individual imprint that provides the largest reach at the best value for our clients. We approach our clients as friends within the community, from one local business to another. It all comes together as great entertainment for our listener base and great value for our client base.
– Michael Wright
What is the secret to balancing evolving technology and human interaction?
– Jeffrey Wright
What is an advantage to being in business a long time?
We’ve spent years learning how to do it right. We’re not perfect, like any other company, we’ve made mistakes, we’ve learned from them, grown, and figured out how to do it better.
– Michael Wright
What do you want MWC to be known for?
The company that cares about everybody from our listeners, to our advertisers, and our employees. They are all family to us.
– Jeffrey Wright
What makes you proud of MWC?
I’m very proud of the way that our company has supported the communities we work in during times of great need, whether it’s disaster relief or non-profit work.
– Mary Kay Wright