Gina Clower

Senior Marketing Specialist

For more than 20 years, Gina has utilized her marketing strategy expertise coupled with her expansive broadcast media and digital advertising experience to help local businesses grow their market share and reach their business goals.

Expanding over a vast array of industries including agricultural, automotive, banking, education, CBD, construction, entertainment, healthcare, manufacturing, real estate, retail, and travel and tourism, among others, she understands the importance of creating a comprehensive strategy that encompasses the essence of a brand and heightens customer awareness and brand loyalty.

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“I have worked with Gina on both Radio and Digital campaigns for the past five years. She has fresh ideas and always has our best interests at heart. We have worked with huge agencies in the past and the results we get with MWC Advertising are more efficient and effective. I recommend her to handle any of your marketing needs.”

Michelle
Meade Tractor Corporation

“We have been working with MWC Advertising for the past 10 years to promote Pioneer Heating and Air. With the help of their friendly staff we were able to start an advertising campaign that helped brand and grow Pioneer Heating and Air. I highly recommend MWC Advertising to anyone looking to grow their company, you will be treated like family.”

Mike
Pioneer Heating & Air

“As both a business and a government regulated entity, our marketing plans are complex. We trust that Gina looks to listen and understand our needs first and then formulates a plan that will meet our goals. This has become a partnership rather than a business/customer relationship.”

Jim
Metropolitan Knoxville Airport Authority

“Working with Gina has been a great and easy process. We have been able to build awareness and increase our product sales nationwide. She brings us new and innovative digital ideas and we continue to increase our market share in a highly competitive category. We receive concise reporting and recommendations to keep us top of mind with our customer base.”

Anastasia
Blue Diamond Corporation

Knoxville Area Marketing Expert

MWC Advertising has a strong commitment to the communities around Knoxville. We firmly believe that local businesses deserve exceptional advertising to establish their presence within the area.

With a wealth of experience as a Marketing Consultant in the Knoxville area, Gina has successfully collaborated as a strategic partner with over 200 local businesses similar to yours. Her primary objective is to assist you in achieving your desired growth and meeting your goals by attracting your ideal customers through comprehensive and strategic advertising campaigns. Using her expertise, Gina is dedicated to helping your business flourish and thrive in the ever-evolving marketing landscape.

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What is Co-Op Advertising?

Cooperative advertising, also known as co-op, is when a brand-name product manufacturer covers part or all of an advertisement produced by another brand or business. It’s a cost-effective way for manufacturers, retailers, and distributors to effectively reach their target markets. Manufacturer policies and contributions can vary. Often both advertising and production expenses are covered, but can range from substantial amount of money to promotional gimmicks and point-of-purchase displays. If the budget permits, strategic advertisers often choose to leverage co-op advertising to reduce their media costs, advertising production expenses, and creative expenditures.

MWC Advertising has utilized co-op advertising to successfully promote local businesses. More specifically, we often partner with radio stations to get our clients’ ad campaigns on-air for a wider audience reach. Co-op advertising also opens up the opportunity for loyal listeners to become loyal customers in the long run.

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Why MWC Advertising?

At MWC Advertising, we take the time to thoroughly understand your business, industry, and unique value proposition. Through close collaboration, we gain insights into your specific challenges and opportunities. Serving as an extension of your business, our aim is to develop tailored strategies that cater to your individual needs and objectives. Our approach goes beyond selling products or employing tactics like radio or geofencing. Instead, we partner with you to establish your brand identity, voice, goals, target audience, and brand positioning. We craft a remarkable customer experience that puts your products and services at the forefront of a potential customer’s mind.

We firmly believe that aligning your brand identity, messaging, positioning, and customer experience to evoke emotion and drive action in the right audience is the foundation for helping you reach your business goals.

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MWCADVERTISING.COM

Let Gina Help You

Gina Clower

Senior Marketing Specialist

1100 Sharps Ridge Memorial Park Dr

Knoxville, TN 37917

+1 865 254 6820