In the age of social media, the term “influencer” gets thrown around a lot, with everyone sharing their opinions through vlogs, reviews, and even unboxings and “Get Ready With Me’s”. However, this can become overwhelming, causing audiences to tune out less trusted voices.
When promoting your business, remember the original influencers: radio personalities. Listeners develop trusting relationships with these on-air voices, making product or business recommendations feel like they come from a close friend or family member.
Radio personalities are a fabric of the community. They are the friend who tells you to avoid a certain road due to traffic or makes you laugh with a funny story. These are the voices who help share the story of a local charity event or warn you of incoming weather. When something is impacting your life, they are the people you turn to for information.
And recent studies confirm this. Radio and podcast hosts are perceived as highly trustworthy, relatable, and authentic media figures. This trust fosters an emotional connection, demonstrating how deeply radio personalities impact their listeners’ lives. When asked to give up radio and podcasts for just three days, listeners reported feeling “lonely,” “disconnected,” and “excluded from a conversation,” highlighting the profound companionship these personalities provide.1
Businesses should utilize these connections by using the powerful voices of radio personalities to engage their target customers. The opportunities are numerous, ranging from sponsoring a host’s program to live appearances and conducting giveaways.
So when you are seeking an influencer to promote your business, consider radio personalities. They are more than just voices on the air. They are trusted companions, cultural connectors, and influential figures in their listeners’ lives.