MWC Advertising Elevate Series
Elevate is a marketing seminar designed to inspire and empower participants, guiding them toward new heights in their marketing journey. The process focuses on growth, innovation, and transformation, while encouraging attendees to elevate their skills, strategies, and mindset.
With an emphasis on pushing and embracing the latest trends, this seminar series provides a dynamic environment where industry leaders share cutting-edge insights, creative solutions, and proven techniques. By tapping into the power of collaboration and knowledge-sharing, Elevate will allow participants to unlock their full potential, enabling them to grasp the ever-evolving marketing landscape and make a lasting impact in their field.
City view at Sterling Square
201 N. Fulton Avenue
Evansville, IN 47710
Tuesday, May 20, 2025
Let Us Help You
Elevate Your Brand Strategy & Marketing
What You will Learn
Elevate: Brand Positioning + Customer Experience
9 am & 1 pm
This session:
- Offers you in-depth exploration of the latest marketing trends and innovations.
- Helps you to craft your brand identity and create impactful and emotional connections with your audience.
- Guides you with practical insights from seasoned marketers.
Elevate: Advertising + Customer Connection
11 am & 3 pm
This session:
- Teaches you how to engage customers at every stage of their sales journey, from awareness to loyalty.
- Helps you to use powerful creative messaging and effective full-funnel marketing strategies to drive conversions.
- Empowers you to build lasting emotional connections between your message and the customer.
BONUS Limited Summit Sessions are available for Wednesday, May 21, 2025. Summit Sessions allow clients to brainstorm and formulate strategies with session speakers and creative experts. You will leave with a plan of action, deadlines and milestones to reach your business goals.
Reserve Your Spot
MWC Elevate - Evansville
The MWC Advertising Elevate Series sessions are free to attend.
Once you reserve your spot, we will be in touch with further instructions before the event. Drop-ins are not possible due to limited seating.
Meet Your Elevate Visionaries
Maria E. Haun, DBA, CRP.
MWC Advertising, a division of Midwest Communications
Maria Haun, DBA, CRP, is an award-winning marketing strategist, leadership development coach, and keynote speaker who delivers high-energy presentations that challenge audience perspectives and inspire ideas for personal and professional growth. With a background in corporate marketing, leadership, and education, her “career path has been marked by bringing fresh ideas that challenge traditional marketing. She brings high energy, high intellect, a passion, and drive”. With experience and knowledge that expands several different industries including agriculture, banking, education, construction, entertainment, healthcare, manufacturing, real estate, retail, and travel and tourism, among others, she understands the importance of creating a comprehensive strategy that increases business efficiency and creates customer awareness, brand loyalty, and the ability to win in the marketplace.
Kristie Welle
MWC Advertising, a division of Midwest Communications
Kristie Welle is a seasoned Business Development Manager with over a decade of experience cultivating strategic partnerships and driving growth across diverse industries. With a strong background in sales and market analysis, Kristie excels in identifying new business opportunities and implementing effective strategies to expand market reach. Known for her exceptional communication skills and ability to foster strong client relationships, Kristie is dedicated to delivering results that align with organizational objectives. She is committed to helping businesses thrive in competitive markets and is passionate about providing innovation and results-driven strategies.
Shelly Peterson
Promoting Me, LLC
Shelly’s unparalleled leadership experience fuels her unique approach. Having risen through the ranks in a male-dominated construction industry while launching 13 businesses and balancing life as a single mom of twins, Shelly understands the challenges of defining and showcasing unique value. Her insight and strategic mindset were shaped by mentoring professionals throughout her career, where she recognized that helping people build their personal brands required the same care and precision as managing multimillion-dollar construction projects.
“It’s not just about being seen,” she emphasizes. “It’s about being remembered.” But what sets Shelly apart is her philosophy of storytelling and authenticity. “Every person, every business, has a story,” Shelly says. “The key is to tell that story in a way that resonates, whether through a LinkedIn post, a networking pitch, a professional profile, or a digital press kit.”
For Shelly, storytelling isn’t just a tool; it’s the foundation of every project. Her mission is simple yet ambitious: to help clients “stop the scroll” and make lasting impressions in today’s fast-paced, micro-attention world.
Chris Van Zandt
AdCellerant
Chris Van Zandt is a seasoned marketing and sales leader with over a decade of experience in digital sales and marketing. As Senior Director of Sales and Marketing, he provides strategic sales support and educational resources to media sales teams nationwide. Chris is dedicated to driving growth by training and advising clients on digital strategy and revenue opportunities.